What strategies should ben and jerry pursue going forward

Reference no: EM133253697

Case Study - Ben and Jerry's

What issues does Bob Holland face as he takes over as CEO of Ben and Jerry's?

What changes are occurring in the ice cream market that may be causing problems for Ben and Jerry's?

What internal issues are impeding Ben and Jerry's performance?

What strategies should Ben and Jerry's pursue going forward, in terms of HR policies, manufacturing, distribution, branding and advertising, product range, etc.?

Reference no: EM133253697

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