What strategies of communication should company use

Reference no: EM133316553

From the article answer two question with four past literature review discussion on Corporate Communication in each of answer.

Article - Starbucks Coffee Company and Stakeholder Engagement

Question 1: Consider the importance for Starbucks of developing long-term relationships and partnerships with different stakeholders. Should the company develop relationships with all of its stakeholders or only a select few?

Question 2: What strategies and models of communication should the company use for communicating with its different stakeholder groups? What opportunities are provided by social media for stakeholder communication?

Reference no: EM133316553

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