Reference no: EM133563811

Assignment: Company Strategic Analysis

Part I: Analysis of the Company's Strategic Issues or Strategic Changes

Pay attention to the Company Strategic Analysis Grading Rubric found in the Assignment Resources folder in the Getting Started section.

First, you will select a company for the basis of your project. It is encouraged that students choose a company facing key strategic issues or dealing with some strategic changes. It would be best if you imagined yourself as the company's top management team or as a team of consultants. Perform a series of analyses for the company you have chosen by answering the following questions.

A. A brief introduction of the company (Minimum 400 words)

1. Scope of business/products (who are they? what industry are they in? what products do they sell?)

2. Major markets or target markets

3. Brief history, including strategic elements of its history

4. Competition (who are the competitors? what is this company's competitive position?)

5. Overall performance

B. Describe the key strategic issues or strategic changes the company is facing/dealing with (Minimum 1200 words)

I encourage you to apply the concepts, analytical tools, or frameworks you have learned from this course. Examples include external and internal environment, SWOT and TOWS, competitive advantage, core competence, strategic groups, diversification, boards of directors, strategic control, crisis management, ethics, and corporate social responsibility. Be sure to use the proper APA citations (both in-text citations and references) to show which course concept(s) you chose to answer this question.

Part II:-Strategy Formulation & Evaluation

You have identified the company's strategic issues or changes through PART A. Now, you will need to identify the company's strategic options and develop a set of detailed recommendations/strategies to improve the firm's long-term performance. Answer the following questions. Be sure to use the proper APA citations (both in-text citations and references) to show which course concepts/strategies you chose to answer these questions.

A. What strategies do you recommend for this company?

B. Describe how you would implement your strategies for this company (e.g., steps for each major strategic initiative with their timelines)

C. Describe specific results you believe in achieving if the company implements your strategies (i.e., market, financial, and product or service goals)

D. Describe how your strategies improve the company's long-term performance?

E. How and when will you measure the success of the strategies you recommended?