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What strategies can you use to reduce such risks

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Question: Let's assume you are the CEO of an electronics manufacturing business. Over the past twenty years, the products of your company have been sold primarily by Walmart. Your sales team has recently suggested that your company should build a multichannel systems--while keeping Warmart as your reseller, you build an online store selling your own products directly to consumers. But this may result in channel conflict and risk damaging your relationship with Walmart. What strategies can you use to reduce such risks?

Reference no: EM133525037

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