Reference no: EM131588947

In this assignment I will use the case study to develop the Marketing Campaign. You have worked on it before but the marketing campaign has not been developed. Short introduction and conclusion, and of course a reference page because it will be inserting in overall paper at the submission date.

Rest of the guidelines and the case study are attached.

Thanks in advance to make this happen.

II. Marketing Campaign

a) Evaluate the traditional marketing mediums.
i. What are their strengths and weaknesses in reaching a healthcare audience?
ii. Be sure to include the big three traditional marketing mediums: print, radio, and television.
iii. Consider evaluating outdoor marketing, as well as direct mail.

b) Evaluate the online marketing mediums.
i. What are their strengths and weaknesses in reaching a healthcare audience?
ii. Be sure to include top online marketing mediums, such as social media and pay-per-click advertising.
iii. Consider evaluating web content development and search engine optimization.

c) How can the aforementioned traditional and online marketing mediums be combined to effectively reach target audiences?
i. What will be the specific combination you will utilize in this marketing campaign? Be sure to include at least one social media marketing tool.
ii. How will this combination prove effective to reach your target demographic?
iii. Be sure to support your answer with research.

d) What strategies can be utilized internally for a seamless marketing strategy roll-out?
i. How can you ensure "buy-in" from management, physicians, and staff?
ii. Which strategies will you utilize for this specific marketing strategy?
iii. Why will this strategy be the most effective for ensuring "buy-in"?