What strategic recommendation

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Reference no: EM133672010

Case "Cutting through the Fog: Finding a Future with Fintech."

Given the facts stated in the case, what strategic recommendation (given the four options) regarding the corporate strategy should Costa share with her client?

THE FINTECH REVOLUTION How Big Data, AI and Blockchain Are Changing Finance By MIREIA GINE and MIGUEL ANTON n late 2017, the struggling beverage com- mania, the fact that blockchain would give pany, Long Island Iced Tea Corp., sud- any business such a bump just goes to show denly changed its name to Long Block- the market appetite for it. o chain Corp. At the time, the mania for all Fintech is disrupting the financial indus- things blockchain - the technology on which try, adding a glossary of exotic new terms to bitcoin and other cryptocurrencies are based our business vernacular. What exactly is the - was at a peak and bitcoin's value was going fintech revolution all about? Is it a bubble or through the roof. The mere announcement of will it generate true, lasting value? a pivot into blockchain saw the unprofitable While fintech is a new term, the existence company's stock rise nearly 300 percent. Al- and use of financial technology is not. Finan- though this prompted stern warnings from cial technology has been around since at least the U.S. Securities and Exchange Commission the mid-1990s, with the banking industry be- about cheap attempts to capitalize on crypto- ing its largest buyer and user. Incumbents.

Reference no: EM133672010

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