Reference no: EM133216769
Question: Article Name: An Empirical Analysis and Extension of the Bartlett and Ghoshal Typology of Multinational Companies
-Global Positioning-
1. A brief idea of research
2. What strategic positions for internationalisation are there?
3. For these international strategic positions, what are the key dimensions and characteristics that need to be considered?
4. What are the risks in adopting each of the international strategic positions?
5. Apart from the distribution of resources, what else can be done to gain advantages from the host country?
6. Is there any important information from the article?
Article Name: Yunnan Baiyo: Traditional Medicine meets product/ market diversification
-Diversification Strategy-
1. Current vertical and horizontal businesses?
2. Why diversify?
3. Any distinctive res/cap/cc to rely on?
4. Where to diversify into (vertical, horizontal, international)?
5. What's next?
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