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Best Buy Discussion Prompts
Is Harmonie Water a global brand? Why or why not?
Based on the findings of Project Unify and Project Aqua, what has Cormmeau learned about building a global brand identity?
What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate? Which should be the purview of the country managers?
Should this division of responsibilities identified in question 3 be the same across all geographies?
How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation?
MT 450 Purdue University Global. Determine the total market demand for the gloves per the scenario.
After reading "The Price of Wine" article, please answer the following question. What logic would you use if you had to buy wine to give as a gift?
Why is the study and understanding of cultural variances so vitally important to marketers?
What would you do if you were in charge of marketing and were making the decision of what do to where? Include your slogan or tag line that you would use.
Why is that particular brand the best in your view? Assess each brand's awareness level and consumer loyalty level. What is each brand personality
The ________ is a blueprint, or roadmap, that links the firm's e-business strategy (e-business models) with technology-driven marketing strategies and details for implementation through marketing management.
Based on the information, what type of service or retail business opportunity do you think your area would be most interested in having and why? What are the factors in the external environment (e.g., demographics) that help to define the target..
Explain In house versus outsourcing and Imagine that you are the head of the information technology for a fast growing ecommerce startup
What can you do to ensure that you have excellent customer service in place at your business? What does exceptional service mean to you?
Discuss how the business in the selected scenario could benefit from an expert system and a content management system, and provide two examples
Develop a strategy about how you will operate in the market. Address the social responsibility and ethical considerations relating to the product and market you are planning on entering.
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