User Account

All Pages

What strategic changes will netflix have to make to remain

Assignment Help Marketing Management
Reference no: EM13914103

Changing technology and shifting customer preferences with respect to movie distribution led to the demise of Blockbuster Video. Meanwhile, Netflix grew to become the top rent-by-mail and video streaming company, while other strong competitors emerged to dominate movie distribution via kiosks (Redbox) and online (Apple, Amazon, Hulu, and others). Looking to the future, Netflix's survival depends on its ability to adapt to and adopt new technology and marketing practices-issues Blockbuster failed to navigate due to its reactive, rather than proactive, stance toward a rapidly changing market.?

1. As the use of DVDs declines and streaming continues to grow, Netflix faces a somewhat uncertain future. What strategic changes will Netflix have to make to remain competitive in the future?

2. From a supply chain perspective, Netflix will always be somewhat vulnerable because it does not own/control the source of supply (movies). How can Netflix insulate itself from this threat to its existence?

3. Many have argued that Netflix must more vertically integrate its operations in order to be viable in the future. This means acquiring sources of supply (movies, movie studios) or other avenues for distribution (kiosks, TV or cable networks, wireless providers). Prepare a list of pros and cons related to various integration options that Netflix could pursue.

Reference no: EM13914103

Questions Cloud

Capital expenditure : Betterments are a type of capital expenditure
What are some of the challenges scion currently faces : What are some of the challenges Scion CURRENTLY faces as their brand has grown? How can they continue to reach young people and what media outlets should they be using?
How would your answer change if the bonds were due : How would your answer change if the bonds were due in 50 years? How would both answers change if the market interest rate were 8 percent instead of 10 percent?
Balance sheet expenditures : Revenue expenditures are also called balance sheet expenditures.
What strategic changes will netflix have to make to remain : From a supply chain perspective, Netflix will always be somewhat vulnerable because it does not own/control the source of supply (movies). How can Netflix insulate itself from this threat to its existence?
How much cash is received and how much is bonds payable : How much cash is received? How much is Bonds Payable? What is the difference between a and b called and how much is it?
Expenditures extending : Extraordinary repairs are expenditures extending the asset's useful life beyond its original estimate
Use pre determined overhead rates : Why must a company use pre-determined overhead rates when using job order costing? What are some additional costs that you would need to consider if the motorcycles were for customers that were overseas?
What is the payback period : Suppose you want to invest in a $100,000 project that you expect to provide cash inflows of $50,000 in the first year, $25,000 in the second and $20,000 per year thereafter, what is the payback period

Reviews

Write a Review

Marketing Management Questions & Answers

  Ldquoprocess engineeringrdquo is the design of business

1q. what kinds of questions might mc-graw hill have asked as part of determining the feasibility of the primis idea?2q.

  Explain how has the internet affected competitiveness

Explain How has the Internet affected competitiveness

  Explain name a product that failed due to the other p''s

Explain Name a product that failed due to the other P's of marketing - promotion, pricing or place

  Identify and discuss your target market

Identify and discuss your target market supporting your analysis with data from one or more credible published sources. Be specific in defining the target market

  Explain a large number of forces shape the marketing

Explain A large number of forces shape the marketing environment and The technological environment is one of the most important today

  Describing the organizational culture of selected company

Write a one-page paper describing the organizational culture of your selected company. Specifically, be sure to address what contributes to creating this culture, and explain how it impacts the level of customer service that is delivered and the t..

  One major implication of managing change presented

One major implication of managing change presented

  Presentation on logistics and supply chain management

The task is to prepare a 20-minute presentation on Logistics & Supply Chain Management. The range of topics is defined with a book by Harrison, van Hoek - management and strategy (2008)

  Explain customer benefits package what is the purpose of

1. discuss the ways in which services are unique in comparison with manufactured goods. how do these differences affect

  What are apple computer incrsquos tools messages and timing

1. identify a failed brand extension. explain what the key factor was in this failure.2. what are the elements of the

  How e-commerce explained in this solution

How E-commerce explained in this solution and justify electronic Commerce is a set of technologies which have benefited many organizations worldwide

  Improve logistics in order to increase profitability

imagine that you are a manager at Brick and Mortar store that has an online storefront as an additional source of revenue. You have been tasked with creating ideas to improve logistics in order to increase profitability

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd