What stereotypes does the advertisement employ

Reference no: EM133617213

ASSIGNMENT:

Innovations in Communication and Technology - Advertising Analysis

Directions: Select one advertisement from the time period in one of the following three categories: radio, television, or transportation. Complete the following analysis of the advertisement, its contents, and its overall effectiveness.

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Copy and paste the image of your selected advertisement here!

Product

Who does the advertisement target and how do we know?
What does the advertisement emphasize: access to information, entertainment, or status?
What examples of pathos (appeal to emotion) are present, if any?
What examples of logos (appeal to reason) are present, if any?
What examples of ethos (appeal to values or qualification of the spokesperson) are present, if any?
What stereotypes does the advertisement employ?
How effective do you believe the advertisement was? What leads you to that conclusion?

Reference no: EM133617213

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