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What stereotypes did you notice in the advertisements

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Assignment: This assignment is usually really fun to do in class, as you can have a good laugh about a lot of these videos your going to check out. For this, please check out the first two videos as an introduction to identity for this week and then watch all the linked videos.

Please answer the questions after you check them out. Some of the commercials are really short so you may want to watch them more than once.

Students Vs. Mexicans: Cultural Appropriation

What Exactly Is Cultural Appropriation?

Questions to answer about the advertisements:

1. What stereotypes did you notice in the advertisements? Were they positive or negative?

2. Why do you think advertisers portray social groups in the way they do?

3. Do you think the stereotypes that are often portrayed in advertisements affect people's perceptions of social groups? Why or why not?

4. Consider one of the advertisements you watched that you believe was stereotypical. How could the advertiser have changed the message to convey the information about the product without using stereotypes? Do you think they ad would be more or less effective if it did not rely on stereotypes?

Videos to watch: Watch for the Bias!

Tide TV Commercial - Dad Mom

Gay Inclusive Amazon Kindle Commercial

Pepsi "Way of the Kung Fu" 2004

FIAT 500 Abarth - The Ad Everyone's Talking About

Dr Pepper Commercial - Mountain Man

Old Spice | The Man Your Man Could Smell Like

Racism in a Chinese laundry detergent advertisement

Jell-O Commercial (1958)

Skin whitening ad in Thailand

Levi's Superlow Jeans Television Commercial 2001

Calgon Detergent's Ancient Chinese Secret

Full Pepsi Commercial Starring Kendal Jenner

Banned Doritos Commercial Compilation

Nike | Equality

Reference no: EM132504497

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