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Discussion Post: Establishing Brand Identity
Watch the YouTube video "Seth Godin Breaks Down the Brilliance of Nike's Brand Strategy" then respond to the following prompt. Understanding the importance of team identity for an expansion franchise to establish brand identity and cultivate a loyal fan base, what steps would you take to ensure your team identity created excitement? Consider the steps taken by the Kraken. What would you adopt and why? Consider the steps in a marketing plan. How would you navigate those steps for an expansion franchise?
Identifies the best methods for contacting
What are people buying when they purchase a Life is good product?- What factors have contributed to the Life is good brand image?
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TJ has a very simple task for her work group. What type of communication network should she use to address the task most efficiently?
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When Zappos began offering Couture products, it is classified as which type of decision? Why?
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Companies with recurring revenue from customers often use strategies to identify profitable customer segments and identify the customer lifetime value.
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