What steps did nestle undertake to design kitkat

Reference no: EM133211192

Question: You are outlined are KitKat's IMC strategy, which uses the five major tools of advertising (sales promotion, personal selling, PR, and direct and digital marketing). Furthermore, factors that influence budgeting are also outlined.

What steps did Nestle undertake to design KitKat's IMC and promotion program?

Reference no: EM133211192

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