What steps could boeing take to reduce these switching costs

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Reference no: EM132305528

Suppose Delta Airlines currently purchases its aircraft from Airbus. However, they are considering switching to Boeing for new planes. Drawing on material in your textbook www.cengage.com MindTap Digital Course B2B Marketing Spring 2019 CLEVELAND STATE UNIV, CLEVELAND OH by Paul Mills, discuss the switching costs that Delta would encounter if they began to phase out their fleet of Airbus planes. What steps could Boeing take to reduce these switching costs? How could Airbus respond to strengthen its relationship with Delta to fend off this switch?

Reference no: EM132305528

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