What steps can be taken to make controlling costs easier

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1. What steps can be taken to make controlling costs easier? Can these steps also be used to control other project parameters, such as scope?

2. Is it more important to know your competition or know your customer when developing your market plan?

3. Porter has suggested that there are three possible separate generic strategies for competing successfully in markets, namely: (a) Cost leadership (b) Differentiation (c) Focus Discuss the work of Porter, in particular the meaning and implications of each of these generic strategies and how they might apply in the context of strategic marketing.

Reference no: EM132122637

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