Reference no: EM132221687
Assignment Instructions:
Item : Questionnaire
When undertaking research to fulfil your task brief, you may find that you are unable to find enough high quality secondary data. It may not be up-to-date, the sample may have been too small to be reliable, or it may have been obtained and analysed using less than acceptable techniques. You may need to collect primary data.
However, to undertake an analysis that will yield more than a pie chart, you will need to be mindful of how we use numbers when asking questions.
Most data analysis software, such as Microsoft Excel, analyse data only in number form. As such, you will need to determine how to use numbers to generate numerical data that will allow you to create summaries and charts that you envisage.
Instructions:
1. Brainstorm six questions that you believe will inform your research.
2. Consider how the data you collect per question will be summarised. What charts do you envisage? e.g. Pie chart, column graph, scatter diagram? What statistical summaries do you expect? e.g. Mean, mode, correlation?
3. Return to your questions and determine what measurement scale is appropriate and will allow you to achieve your output needs.
4. Redraft your questions to incorporate the scale of measurement you have chosen.
5. Number your questions.
6. Put a heading on your questionnaire.
7. Create a short introduction to the questionnaire which should be included below the heading, and before the first questions.
8. Add a set of instructions so that a fieldworker or the respondent will know how you expect them to record answers given to the questions.
9. Complete your survey with a short thank you.
10. Create a master sheet of your survey for those who will be entering the information contained in the surveys.