Reference no: EM132501653 , Length: Word count: 400
Visit portal sites like Google, Bing, or Yahoo that use paid search for sponsored links and display/banner advertising. Search for items related to popular products or personal interests.
Question 1: What sponsored links or display/banner ads appeared alongside of your search results?
Question 2: How do those sponsored links or display/banner ads correlate to your search topic, if at all?
Next, click on some of the sponsored links or display/banner ads that were produced along with your search results and describe what happens.
Question 3: Did you get transferred to a product website?
Question 4: Were you taken to an online promotion such as a sweepstakes?
Question 5: What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
Question 6: Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.