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Business Article Summary
Select an article from Business Week that you think describes a strategic initiative for a company.
Article : How to Implement a New Strategy Without Disrupting Your Organization By Robert S. KaplanDavid P. Norton .
Answer these questions and be specific.
• What specific strategy was selected? Explain the difficulties in implementing the strategy or the reason managers said the strategy was selected.
• Based on what you know about the company, was this a good strategic move? Why?
2 Page summary; double spaced; 12 font times.
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