Reference no: EM132386559

Assignment: Essay must be 2500 words.

You work for a global company. You are the Director of Marketing. You have a new product for which you need to develop the marketing campaign. Describe how you will use the three-step writing process when writing a routine message to the entire global team.

1. A quality answer will address the elements of the three-step writing process. The answer should illustrate how the three-step writing process is applied to a routine message.

2. Your product needs to be showcased in front of key stakeholders, which include select customers across the world.

• Explain how to identify the audience and what it will take to speak/present to their values/needs. What listening skills will you use to address the high- and low-context cultures in your audience?

3. You are now going to plan the development of a presentation for the audience described above.

• What style of presentation (persuasive, informative, instructional, etc.) will be best for the audience you identified? How will you apply the three-step writing process to the presentation? What five tips and guidelines do you feel will benefit your presentation?

4. You will also create a proposal for the VP of Marketing on the marketing roll-out for the new product.

• What specific sections do you need to include in the proposal?

• How will this communication tool differ in tone and content from the presentation planned for the audience above?