What specific product characteristics for each influenced

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Reference no: EM13256001

Select a food/nutrition based product that you regularly purchase and do the following analysis related to it:

1. Based on your experiences and expectations about this product prepare a conjoint analysis of it which lists your "must have" features of the product, along with extras which are beneficial to have.

2. Draw a graph based on your information from 1 above and show in that graph at least 3 competitor products as to their placement related to competition with the item that you are studying.

3. Discuss why you ranked the competitor products in the locations that you did. What specific product characteristics for each influenced your decision? Be specific

4. How price sensitive does this product appear to be, based on your conjoint analysis? What specific price/market information lead you to this conclusion. Be specific.

Reference no: EM13256001

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