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Question: 1. Demographers tell us that households in the United States are growing in number, shrinking in size, and changing in character. Assume that you are the vice president of marketing for a corporation that manufactures chairs and sofas, say La-Z-Boy Corporation. What specific implications do these changes hold for your company?
2. Most readers of this text fall either in the Gen X or Gen Y age categories. Just because you share this one commonality with all other Gen Xers or Gen Yers, does this one piece of information about you and your cohorts represent a sufficient basis on which a marcom practitioner might aim its advertising efforts?
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Cost plus pricing suffers from a circular argument problem. Explain what the circular argument problem is and critically evaluate the role marketing plays in resolving this problem.
Why have feminists argued that focus groups successfully avoid "decontextualizing" their participants? What are the two main forms of group interaction that Kitzinger identifies in focus group sessions?
A friend has recommended that he use a foreign freight forwarder. Would this be a good idea? Compare this option with other channel options.
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As you look back on the course, consider how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, identify a specific product that could benefi..
Conduct a second diagnosis of Desjardins using either the McKinsey & Company 7-S Framework or the Nadler & Tushman Congruence Model to diagnose areas of performance weakness
Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Identify the marketing segment for the product and provide a rationale for this segment. Discuss the target market and provide a rationale for this targe..
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