Reference no: EM133423836

Scenario

Go-Air - A New Way to Fly

Go-Air is a small no frills airline with a fleet of 22 aircraft and a staff of 1500. It started in 2007 as a low-cost budget carrier and until recently had been the top airline in its category. The airline is struggling to meet the objectives set out in the 2017 - 2021 strategic plan due to increased competition, lack of a customer loyalty program (that other low-cost carriers offer), increasing frequency of flight delays and overall customer dissatisfaction.

To manage some of these business issues, the Go-Air Management Board has decided to carry out a major review of the business strategy for the refreshed strategic plan, 2022-2026.

As a Senior ICT Manager, you have been asked to provide advice in preparing this strategic plan as it relates to current and future ICT systems. There will be some pressure on cost reduction in this strategic plan, and ICT will be one area where it may be difficult to get a lot of new investment, although the Board has acknowledged that some of the customer support services are not delivering good customer service because the technology is old and not meeting all the requirements.

Question

Implementing a new technology like this one for customer loyalty, will likely come up against some difficulties.

What specific ICT-related difficulties would you anticipate? Once selected, also select if you think this difficulty can be overcome with planning and risk mitigation. {Yes, No, Maybe}