What specific attributes should probuilders be looking

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Reference no: EM133316383

Case: ProBuilders manfuactures prefabricated log homes out of it's manufacturing plant in Kindersley, Saskatchewan. ProBuilders has been in business for five years selling it's homes across Canada. The company has recently hired an Algonquin College International Business Graduate to develop an international marketing plan to expand into the US market. As part of this planning, ProBuilders has decided to seek an in-market partner in order to benefit from their knowledge and experience in the US market.

Question 1: What are the specific benefits that an in-market partner could provide Pro-Builders?

Question 2: What specific attributes should Probuilders be looking for in a partner?

Reference no: EM133316383

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