What specific and actionable recommendations for actions

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Reference no: EM132190719

Harley-Davidson 2027 strategic goals are to;

“Build 2 Million New Riders in the U.S.

Grow International Business to 50% of Annual Volume

Launch 100 New High Impact H-D Motorcycles

Deliver Superior Return on Invested Capital (Financial returns to shareholders)

Grow the business without growing an environmental impact” (Harley-Davidson, Inc., n.d.).

Here is some weakness of Harley-Davidson Company.

1- The company is charging very high prices from the customers.

2- he company is losing its market specially in European market.

3- The company has very narrow product mix

4 -The market reach of company is also limited.

5- Due to limited market reach the supply chain is also limited.

6- The company does not have manufacturing units in every country hence the cost gets increasing in the other countries. For an example the manufacturing unit in Brazil exports vehicles in India, Pakistan etc and there the prices become very high.

7- The company has major income from US market nearly 65%. The US market is limited in terms of growth hence the growth opportunity is very limited in US for Harley- Davidson.

QUESTION:

Based on the above weaknesses, What specific and actionable recommendations for actions (based on core skills, competencies and capabilities strategy concepts), that Harley-Davidson can take that will clearly enable the organization to achieve its strategic goals, sustain and grow its business, and remain viable and healthy.

Reference no: EM132190719

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