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Question 1: What specific actions would you recommend that could help Apple reduce cost or increase investment (e.g., new stores, merger & acquisition in supply chains, R&D, advertising)?
Question 2: To increase revenue, how do you think Apple should allocate its resources among its products? What product(s) has a large market share, or shows stronger growth (based on a growth-share matrix)? Any new product/service ideas for Apple to continue to grow?
Apple made headlines by announcing, Do you think iPhone X is price-elastic or price-inelastic? Why did Apple and Eagle use the premium pricing strategy?
Explain the importance of brainstorming. What are the three most important approaches to brainstorming? Explain a situation in which brainstorming could achieve innovative results
Choose a company whose products you are familiar to use as the example for this exercise. I suggest using Samsung for their phones/Android products.
Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign. Compare the company's social media strategies
Explain Information about Internet Transactions and what are some special issues that arise in Internet transactions
According to Tony Wainwright, President of the Bloom Companies, "Perception is reality." How does perception affect consumer buying? Think about a very good or very bad experience you have had with a product. Discuss how the experience shaped you..
Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.
What are some examples on profit-driven organizations vs customer-driven organizations?
Sustainable Marketing - A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny.
You will type a three page paper on a topic dealing with Marketing Innovation and Technology Products and Services.
Topic 1: Given the commoditized nature of many markets today, does customer relationship management and its associated focus on quality, value, and satisfaction make sense? If price is the only true means of differentiation in a commoditized marke..
How Companies Can Get Smart About Raising Prices
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