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Each class member is to think about an event in which she or he felt satisfied or dissatisfied (or committed or not committed) in the workplace (students can imagine one even if they have never been employed). Each student writes this experience down in as much detail as possible on a small piece of paper. When finished, each student exchanges her or his paper with another student. These students take turns asking and recording the answers to the following questions (asking follow-up questions as needed):
1. What sorts of feelings were you experiencing at the time? What were you thinking when this was going on? Did you think about doing anything in that moment?
2. What targets were your feelings or thoughts directed toward? For example, were they directed toward your organization? Toward the job? Coworkers? Pay and Benefits?
3. What led you to your feelings of satisfaction and commitment in that moment?
4. What did you (actually) do in response to your experience? What was the outcome?
Explain what an entrepreneur should do to attract and develop both the internal customer (employees) and the 'external' customer
Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
How does innovation and technology impact the cost of production, market structure and real-world competition? Use a specific example.
What are the key drivers that today's marketer has to understand in planning for the international marketplace?
Select a film that deals with a moral concern. Briefly summarize this film. Then, analyze how the film treats this moral issue.
Product Overview - Write a product overview of 300-400 words, describing the product's features and benefits. Add a photo of the product
Explain The Importance of Emotional Intelligence and Describe how the entrepreneurial orientation
What strategies might Scripps and Food Network use to become as well known for entertainment in digital and social media as they are for educating and inspiring people about food and cooking
Our program would mostly include it as a demonstration or through videos that people would watch while waiting to have their blood pressure and risk factors checked.
Provide three examples of how marketing research helps marketing personnel make sound managerial decisions.
Understanding Pricing Decisions Form teams of three to six students. Each team should contact and meet with a manager responsible for pricing in a company.
For the midterm, each of you will be tasked to look at the current challenges and obstacles facing media executives and propose what YOU think should be done.
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