What sort of strategic alliances does readymade maintain

Assignment Help Management Theories

Reference no: EM131803877

Problem: Like most periodicals, ReadyMade relies on advertisers for much of its revenue. Finding companies interested in advertising in the magazine and cultivating those relationships is an important component of making the company successful. ReadyMade must constantly market its product to potential investors through personal contact and solicitation. ReadyMade also must develop relationships with distributors and other businesses that will directly or indirectly promote the magazine and help make it successful. As you watch this video, notice the strategies that Darci Andresen describes as she explains the process she goes through as head of Advertising Sales & Special Promotions when seeking new advertisers.

Questions: 1. When marketing to potential advertisers, what strategies could ReadyMade use to promote itself without having to rely on hard statistics about its readers?

2. What sort of strategic alliances does ReadyMade maintain? In what ways are these partnerships beneficial to the magazine?

3. Go to ReadyMade's Web site. What evidence do you see of its business partnerships? How does it use its Web site to market itself to businesses?

Reference no: EM131803877

Questions Cloud

What will appear on the government-wide financial statements : What will appear on the government-wide financial statements for this landfill for the year ended December 31, 2010

What is a focus group : List and briefly discuss at least two advantages and two disadvantages associated with secondary data research.

Importance of rules of evidence exist : Apply an example of the possible results if these rules are not enforced. Illustrate a case where this has happened.

Review the background materials on the vroom-yetton decision : For this assignment, thoroughly review the background materials on the Vroom-Yetton decision-making style model.

What sort of strategic alliances does readymade maintain : Like most periodicals, ReadyMade relies on advertisers for much of its revenue. Finding companies interested in advertising in the magazine.

Implementing an international strategy : Identify three basic benefits firms achieve by successfully implementing an international strategy.

Important part of a strategic plan : Strategic execution is the most important part of a strategic plan. A firm can have the best plan but if they can't execute then the plan is worthless.

Physical movement of goods and service : The physical flow, the physical movement of goods and service. Please Explain this.

Identify activities involved in the operations : State to serve as the internal audit function for The Commission on Workforce Development - Identify four key activities/processes involved in the operations

User Account

All Pages