What sort of segmentation does readymade use

Assignment Help Business Management

Reference no: EM131804043

Problem: Readymade Markets itself as a magazine catering to GenNest, the group of consumers ages 25 to 35 who are just settling down after college. The young couples that make up this group are © NKP MEDIA, INC./CENGAGE buying their first houses and taking on domestic and decorating roles for the first time. They are interested in being stylish while maintaining their own unique personalities. But ReadyMade appeals to a wider variety of readers than just GenNest. The magazine has subscribers in all age groups, from teens looking to spruce up their rooms to retirees seeking for projects to enliven their homes. This diversity offers a unique challenge to ReadyMade as it tries to promote itself to advertisers who need to know what sort of people will be reached through advertisements appearing in the publication.

Questions: 1. How does ReadyMade communicate the demographics of its reader base to advertisers who want to see specific statistics that do not easily represent ReadyMade target market?

2. What sort of segmentation does ReadyMade use when it markets to businesses and investors?

3. What ideas do you have that would help ReadyMade reach out to new subscribers without alienating its loyal base?

Reference no: EM131804043

Questions Cloud

Confidence interval for mean calorie : Find the 95 % confidence interval for mean calorie intake of all the male students in the school.

What is the labor productivity per labor hour for the tires : What is the percent change in multifactor productivity of you can reduce your energy bill by $1,000 per day without changing other inputs?

What is the income reported by dodge : During 2011 Gates reported net income of $150,000 and paid dividends of $50,000. What is the income reported by Dodge for 2011

What is the effect on income : Incremental variable overhead cost is $42 per computer chip. What is the effect on income if Wilder decides to make the computer chips

What sort of segmentation does readymade use : Readymade Markets itself as a magazine catering to GenNest, the group of consumers ages 25 to 35 who are just settling down after college.

How is process mapping essential to the foundation : How is process mapping essential to the foundation of your operational and supply chain management structures?

Discuss five group of the benefits that are mandatory issues : Identify and discuss the 5 groups of those benefits that are mandatory issues for negotiations. Provide an example of each.

What journal entry should dolley record : Dolley Inc. constructed a machine at a total cost of $60 million. Ignoring income taxes, what journal entry(s) should Dolley record relating to the machine

How to improve pandgs strategic position going forward : Proctor and Gamble differentiates itself from competitors by offering branded consumer product goods with distinct features and attributes.

User Account

All Pages