Solution-What sort of methods can a marketing manager use

What sort of methods can a marketing manager use

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"Opinion leaders" are hard to find. What sort of methods can a marketing manager use to identify "opinion leaders"? Explain if someone consider himself/herself as an opinion leader in a consumption context.

(It's for " Consumer Behavior" lesson)

(It would be great if someone can explain it with giving the details. Thank you!)

Reference no: EM132541448

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What sort of methods can a marketing manager use

Reference no: EM132541448

Reference no: EM132541448

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