What sort of business ideas do they have

Reference no: EM133139030

Consultancy Team: Student Entrepreneurship

The traditional employment destination of graduates is large organisations, particularly for students studying Masters in Management. However this behaviour seems to be changing with rising student numbers indicating that they would like to start or be involved in starting their own enterprises.

If this is the case then there may be a niche market for organisations which support students in the process of setting up their own company. GoGetters Worldwide are exactly this type of organisation and are dedicated to foster potential entrepreneurs and they need to know more about student attitudes to entrepreneurship.

What the client currently thinks they want to know

GoGetters Worldwide are interesting in finding out whether there are budding entrepreneurs in the post graduate Management student population. Do Management students just want to work for others, or develop ‘through the ranks'? If not, and they are interested in setting up their own business, then what sort of business ideas do they have? Is there evidence of entrepreneurial activity before they study, or has studying at management at post-graduate level changed their minds about entrepreneurship possibilities? How do MSc Management students see entrepreneurial activity? Are their ideas related to gender, nationality or some other factor - the client wants to know and wants you to find out by comparing the results of your research to what other researchers have found out.

Reference no: EM133139030

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