What social media platforms would they frequent

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Reference no: EM133588648

Question

Define what a persona is and how a marketer goes about creating one. The text in Ch.3 has a brief discussion of persona development for JetBlue. This material can be used to expand upon targeting and persona development with JetBlue or with another particular company in the airline industry. Use the text to provide the background to respond to the following questions. What are the primary personas that JetBlue has identified for its business? Are there others that could have been mentioned? What would the messaging objectives for each persona be and what kinds of communications would support those objectives? What social media platforms would they frequent? Are these personas likely different now after the pandemic?

Reference no: EM133588648

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