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Assignment:
Companies are increasingly using social networking sites such as Snapchat, Instagram and Twitter as part of their ongoing business practices. Identify one company that engages in corporate social networking (select companies with social networking sites that you have personally used in the past.) The company may be public or private, for-profit or not-for-profit, and provide either products or services. Once a company has been identified, answer each of the following questions:
Q1. What social media platform(s) does the company utilize?
Q2. Who is the company's target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?
Q3. Compare the company's social networking site with its official website. How does the content and language compare between the two sites?
Q4. Describe the promotional methods that the company uses to market products or services on its social networking site.
Q5. What can you recommend that the company engage in to stay on top of current social media trends?
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