What size station should milton consider using the emv

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Reference no: EM133093203

John Junior is contemplating starting his own independent gasoline station near the Linstead leg on the north-south highway. His problem is to decide how large the gasoline station should be. The annual returns will depend on both the size of the station and the market condition (good, fair, poor) for gasoline near the Linstead leg on the north-south highway. After careful analysis the following table was developed

Size of Station

Good Market ($)

Fair Market ($)

Poor Market ($)

Small

50,000

20,000

-10,000

Medium

80,000

30,000

-20,000

Large

100,000

30,000

-40,000

Very Large

300,000

25,000

-160,000

  1. If Milton is optimistic, what decision should he make 
  2. If Milton uses the equally likely criteria, what decision should he make
  3. If Milton is pessimistic what would be his decision 
  4. To minimise his maximum regret which decision should Milton make 

Information gathered informs that the probability for a good market is 25% and poor market is 30%.

  1. What size station should Milton consider using the EMV criteria
  2. How much should Milton pay the Gasoline Retailers Association for perfect information 

Reference no: EM133093203

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