Reference no: EM133282615

Question: You are attending an industry conference on 'Ethical Marketing in 2022'. During the morning tea break, two small business owners approach you, seeking your advice. Burt runs a local natural remedies business "Burt's Bees". Burt explains to you his mission is an 'Earth Friendly, Natural Personal Care Company'. As part of that mission, Burt seeks to establish a 'Zero Waste to Landfill' initiative, but he is (1) unsure during what phase of the strategic marketing planning process this initiative should be considered, and (2) wants to ensure the implementation of this initiative connects him to the right target market. Recalling your lecture on ethical and sustainable marketing, what would you advise Burt. (4 marks) Larry runs a small eatery.

He is keen to add an ethical marketing element to his business and has identified a third-party organisation, "The United Way". The United Way collects food donations and distributes them to a wide range of local charities. He is unsure if this is the right organisation to link with and asks your advice on what he should consider. Recalling your lecture on ethical and sustainable marketing, what six areas should Larry consider before partnering with The United Way.