What situations might threaten your marketing efforts

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Reference no: EM132268815

SWOT (address each one separately...please make sure you have a substantial list)

SWOT FOR A MEXICAN FOOD TRUCK

Think about the strengths within your business that add value to your service or your marketing efforts. You may want to evaluate your strengths by area, such as marketing, finance, and your organizational structure.

Strengths include the positive attributes of the people involved in the business including their knowledge, background, education, credentials, contacts, reputation, or the skills they bring.

Strengths also include tangible assets such as available capital, equipment, credit, established customers, existing channels of distribution, copyrighted materials, patents, information and processing systems, and other valuable resources within the business.

Weaknesses are factors that detract from your ability to have a competitive edge.

Weaknesses might include lack of expertise, limited resources, lack of access to skills or technology, inferior service offerings, or the poor location of your business. These are factors that are under your control, but for a variety of reasons, are in need of improvement to effectively accomplish your marketing objectives.

Opportunities assess the attractive factors that represent the reason for your business.

These opportunities reflect the potential you can realize through implementing your marketing strategies. Opportunities may be the result of market growth, lifestyle changes, resolving problems associated with current solutions, positive market perceptions about your business, or the ability to offer greater value that will create a demand for your services.

If it is relevant, place timeframes around the opportunities. Does it represent an ongoing opportunity, or is it a window of opportunity? How critical is your timing?

Threats include factors beyond your control that could place your marketing strategy, or the business itself, at risk.

A threat is a challenge created by an unfavorable trend or development that may lead to deteriorating revenues or profits. Competition -- existing or potential -- is always a threat. Other threats may include intolerable price increases by suppliers, government regulation, economic downturns, devastating media or press coverage, a shift in consumer behavior that reduces your sales, or the introduction of a "leap-frog" technology that may make your products, equipment, or services obsolete.

What situations might threaten your marketing efforts? Get your worst fears on the table. A part of this list may be speculative in nature and still add value to your SWOT analysis.

Reference no: EM132268815

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