Reference no: EM133638183
Assignment: Business Finance - Operations Management- Case Study McDonalds
Instructions
Follow the instructions provided.
Create your report, or parts of it!
I. Introduce the company of your choice.
II. What similariJes does this company have with McDonald's, what is unique or sets them apart from McDonald's?
III. What is the unique selling proposiJon or compeJJve advantage of your selected company? How is it presented and maintained?
IV. Field invesJgaJon: Visit at least one restaurant of McDonald's and one of your selected company. InvesJgate their operaJons and report your observaJons in regards of:
1. Layout of the restaurant and how it serves the purpose of the operaJonal goals;
2. Customer wait Jmes, number/type of staff, variaJons throughout the day;
3. Service performance and observed customer saJsfacJon;
4. Stocked items & cleanliness;
5. ProducJvity, JIT, and how it is achieved;
6. Quality tools, such as Lean or TQM; how are they uJlized?
7. Summarize the overall operaJonal processes observed.
V. Analyze if and to what extend the value proposiJon and compeJJve prioriJes were met in reality. Assess the operaJons strategy of McDonald's and the company of your choice in the compeJJve environment. What challenges do they face, what opportuniJes do you see for their future development of operaJon strategies?