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Question: What should we price Art at if we want to have a 45.6% margin. Account for unit cost, period expenses and overhead. The production cost is in the report. Ignore inventory carrying costs and assume period expenses and overhead is 50% of production cost. What should the price point be?
Data Given:
What should we price Art at if we want to have a 45.6% margin. Account for unit cost, period expenses and overhead. The production cost is in the report. Ignore inventory carrying costs and assume period expenses and overhead is 50% of production cost. What should the price point be?
Info given:
Category Sales $28,413
Variable Costs
Direct Material $11,755
Direct Labor $7,763
Inventory Carry $76
Total Variable Costs (Labor, Material, Carry) $19,594
Category Contribution Margin $8,819
Period Costs
Depreciation $1,193
SG&A $0
R&D $970
Promotions $1,245
Sales $1,795
Administration $225
Total Period Costs $5,428
Net Margin $3,391
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