What should the sales and marketing targets be for company

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Reference no: EM133572022

Question: The production manager, Christina, of WidgetsCo Production has just been approached with an exciting new opportunity by the marketing manager of the company. The marketing manager has given Christina some information and has asked her to determine whether this is a feasible opportunity. If so, what should the sales and marketing targets be for the company? The marketing manager and Christina have had their differences in the past when the company undertook ventures without consulting production. This caused remarkable problems, including one business venture in which the company lost significant amounts of money based on several flawed assumptions that were made by the sales department.

 

 

Reference no: EM133572022

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