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Question 1. How has 3M's innovation process evolved since the company was founded? Why, if at all, does 3M known as a "hothouse" of innovation, need to regain its historic closeness to the customer?
Question 2. How does the Lead User research process differ from and complement other traditional market research methods?
Question 3. Has the Medical-Surgical team applied Lead user research successfully? Why or why not?
Question 4. What should the Medical-Surgical Lead User team recommend to Dunlop: the three new product concepts or a new business strategy? What are the risks to the new Lead User process at 3M? What are the risks to the Medical-Surgical business unit?
question 1 discuss the relative merits of and problems with1.rating and ranking scales.2.likert and differential
To teach you the importance of integrating material and achieving internal consistency. Give you actual practice in constructing a Marketing Plan.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
you have been hired as an entry-level marketing consultant by a consulting firm to prepare a marketing report. the
Think of an organization that you admire. Reflect on its social media presence (Facebook, Twitter, YouTube... etc.). Evaluate the organization's use of social media, specifically in terms of its themes and messaging and the effectiveness of its co..
Financial mangers make decisions today that will affect the firm in the future. The dollars used for investment expenditures made today are different from the cash flows to be realized in the future. What are these differences? What are some o..
Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible..
Determine the after-tax cash flows for this project over the six year project period. Should Harmac invest in this project?
In around 600 words, write a Business Plan of Pet grooming including: 1) Industry Analysis (300 words). Industry Size, Growth Rate and Sales Projections.
application you will develop a marketing plan.choose one of the following1. increasing the consumption of low-fat milk
Evaluate the plan's effectiveness. Recommend 2 additional marketing actions that would supplement the company's existing campaign.
The marketing studies proposal topic: sustainability in fashion design and production, What is the purpose of doing this marketing studies
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