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What should the medical-surgical lead user team

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Question 1. How has 3M's innovation process evolved since the company was founded? Why, if at all, does 3M known as a "hothouse" of innovation, need to regain its historic closeness to the customer?

Question 2. How does the Lead User research process differ from and complement other traditional market research methods?

Question 3. Has the Medical-Surgical team applied Lead user research successfully? Why or why not?

Question 4. What should the Medical-Surgical Lead User team recommend to Dunlop: the three new product concepts or a new business strategy? What are the risks to the new Lead User process at 3M? What are the risks to the Medical-Surgical business unit?

Reference no: EM132446721

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