What should the export market strategy be for the company

Assignment Help Marketing Management

Reference no: EM133379558

Questions: Imagine you are an international business researcher. You have been hired by a Canadian business which is considering expanding internationally. They have narrowed the choice down to a few key markets and have asked that you provide some insight as to which market they should choose for their expansion. You should provide your recommendations in the form of an exploratory market research report.

Details: You choose the product the company exports (Apparel/Beer/Chocolate etc.) and which country you are going to investigate on their behalf. Your report should contain the following sections:

Market Intelligence: Political stability, Ease of doing business, Currency Risk, Trade Relationship with Canada

Customer Intelligence: Demographics of the market including potential market size/scope

Competitive Intelligence: Local Industry description and SWOT analysis of at least 2 major competitors

Recommendations: What should the export market strategy be for the company if they choose to enter this market?

Reference no: EM133379558

Questions Cloud

What is your dependent variable and factor : What is your dependent variable and factor? What type of factor is it? What is the ideal type of study design (Ilidependent measure OR Before-After

What is its default entity classification for u.s. tax : If How You Doing Inc. has one owner, what is its default entity classification for U.S. tax purposes under the "check-the-box" regulations

Determine for each of the above items whether : Determine for each of the above items whether it is Fully Deductible - Contributions made to a qualified charitable organization were $33,000. Taxable income

Locate the statement of cash flows in the annual report : Locate the statement of cash flows in the annual report. Ho years? Explain 3M's most recent cash flow statement in words

What should the export market strategy be for the company : You choose the product the company exports (Apparel/Beer/Chocolate etc.) and which country you are going to investigate on their behalf. Your report should

What accounts will waiparous increase and decrease : ACCT 3204 Seneca College When the interest payment is received each month, what accounts will Waiparous increase and/or decrease

Do some research on potential south conference venues : Do some research on potential south conference venues that we could get in touch with to hold our lifting events in South Florida.

What is a total market strategy, and why do marketers use : What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy

Difference between the accounting methods : BMBA 9453 Seton Hall University How does the difference between the accounting methods (subscription and upfront method) impact company's financial statement

User Account

All Pages