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Scenario:
Imagine you are an international business researcher. You have been hired by a Canadian business which is considering expanding internationally. They have narrowed the choice down to a few key markets and have asked that you provide some insight as to which market they should choose for their expansion. You should provide your recommendations in the form of an exploratory market research report.
Details: You choose the product the company exports (Apparel/Beer/Chocolate etc.) and which country you are going to investigate on their behalf. Your report should contain the following sections: Market Intelligence: Political stability, Ease of doing business, Currency Risk, Trade Relationship with Canada Customer Intelligence: Demographics of the market including potential market size/scope Competitive Intelligence: Local Industry description and SWOT analysis of at least 2 major competitors
Recommendations: What should the export market strategy be for the company if they choose to enter this market? N.B: Please do not choose any of the three product listed above (Apparel/Beer/Chocolate) that''s the Professor instruction to us. Choose your own new product, please note that. Thank you Required 5-6.
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In this paper, a hypothetical company, YumiZZa, has been considered. The company is a Canadian company and is engaged in the manufacturing and sales of pizza. However, it now plans to internationalise. The business of YumiZZa, would be expanded into the UK market. However, to do this the political and market environment of the country has to be studied. The paper involves the market environmental study and the internal business environmental study through SWOT. This finally analyses the export strategy of YumiZZa for trading in UK market along with competitors like Dominos and Pizza Hut.
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