Reference no: EM131272735
Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow's mailing list for a direct-mail promotion.
Ethics Questions:
1. What should Sparrow Pharmaceuticals do?
2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Go to https://www.marketingpower.comand review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals' dilemma.
(To locate the Statement of Ethics students would go to https://www.marketingpower.com and in the top right corner they would select, "About AMA," and underneath "About AMA," there are several Gray tabs to choose from, select "Statement of Ethics," and begin to review the Statement of Ethics.)
The requirements below must be met for your paper to be accepted and graded:
• Write between 500 - 750 words (approximately 2 - 3 pages) using Microsoft Word.
• Attempt APA style, see example below.
• Use font size 12 and 1" margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
Engagement of associates in process improvement
: How can an organization facilitate the engagement of associates in process improvement?
|
Explain business crisis situation and main leaders involved
: Identify and describe a business crisis situation and the main leaders involved. It could be one that you have experienced or have read about. Be sure to include a discussion of ethical implications.
|
What does corporate accountability mean to you
: 1. Discuss Citizens United and Speechnow and their likely effect on future elections. What, if any, reforms would you recommend? 2. What does corporate accountability mean to you? How important is corporate political transparency?
|
Why would faa want to limit a courts power
: What does it mean for a court to be able to vacate or modify an arbitration award, rather than the two parties being limited to an arbitrator's decision?
|
What should sparrow pharmaceuticals do
: What should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
|
What evidence does the court provide for given claim
: Crucial to the Court's reasoning is its claim that Congress intended the Federal Arbitration Act's authority to extend to the state courts. What evidence does the Court provide for this claim?
|
Contrast the four evaluation methods
: Compare and contrast the four evaluation methods. Give an example of an organization in which each of the four methods might provide an optimal strategic fit. Be sure to cite your sources using APA format.
|
Consideration of these measures reveals
: Consideration of these measures reveals that it can be difficult to quantify these factors. For your first posting in this Discussion, identify one specific example of a measure of learning an
|
Explain the purpose of gina.
: Explain the purpose of GINA.Summarize the five congressional findings that helped to create the final GINA law, including a description of at least two elements noted within those congressional findings.
|