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Problem: In today's business environment, ethics are extremely important. In recent years, there have been numerous scandals and trials that stem from a lack of ethical judgment. For this reason, we are including an ethical exercise in every chapter. A brief scenario will present you with a situation in which the right thing to do may or may not be crystal clear, and you will need to decide the ethical way out of the dilemma. Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers all the latest information on new medical research findings and general health and fitness articles. The company has just been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Rani's mailing list for a direct-mail promotion.
Questions: 1. What should Rani Pharmaceuticals do?
2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
Suppose you applied to be a waiter or waitress at a local restaurant and asked the manager what a typical dinner shift was like.
Determine Earliest Start time (ES), Earliest Finish time (EF), Latest Start time (LS), Latest Finish time (LF), and Slack for all the activities.
Australia's Current Account, Use the following balance of payments data for Australia from the IMF. What is Australia's current account balance?
Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm's customer service.
What sort of bonus or incentive could management offer to make you strongly motivated to participate in this experiment and make it a success?
Which steps of the agenda were relatively easy? Which were more difficult? Why? Share your findings with the other members of your class.
Tammy Reinhold didn't believe the rumours. Now that the rumours were confirmed, she was in denial. "I can't believe it," she said.
From 1992 to 1996, Generac Corp. served as a dealer of certain generators that it manufactured under license from Caterpillar, Inc. The license agreement.
This appeal arises out of the trial court's division of property in a divorce case. Vincent Simmons appeals from the trial court's order awarding to his wife.
Discussions with the packaging design team,
Explain which rules were violated and why. If you do not believe that any rules were violated, explain your reasons for reaching this conclusion.
Consider a single-server queuing system for which the interarrival times are exponentially distributed. A customer who arrives and finds the server busy joins.
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