What should nursing home administrators do

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Reference no: EM133291678

Marketing

One key component of this course is the Nursing Home Compare portal (the "Portal"). However, there are limitations to the Portal. The Portal focuses on statistics and facts, and there is a significant delay before new data is available. But what about the typical consumer? Consumers also focus on perception and value. This is where the Portal may have some shortcomings.

Thanks to today's modern world of social media, perception and the impression of value are at our fingertips. Before many of us make decisions on where to spend our time or our money, we go online. The same is now true for researching a LTC facility. Sites like Yelp and Facebook have become important sources in the selection process.

For this written assignment, discuss the following:

What are the benefits of using social media?
What are the disadvantages?
How reliable are these sources?
What should nursing home administrators do?
What should the government do?
Besides social media and the Portal, what are some other sources for valid information?

Reference no: EM133291678

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