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Questions:
1. Given your choice of target persona, what approach to value proposition and positioning would you recommend? What should "Never Settle" stand for in the future? Make sure to link the chosen persona to the positioning strategy.
2. What mix of distribution channels and partners do you think OnePlus should use? Should it stay online only or should it expand its reach through physical retailers?
3. Given the information in the case related to marketing communication and in Exhibit 11, create a marketing communications plan for OnePlus. Assume you have a marketing budget of $5 million. What should be the mix between traditional and digital channels? Which media channels would you emphasize and how would you allocate resources across each of the different channels? Build an allocation spreadsheet with assumptions and justifications.
4. How can OnePlus remain true to its roots while growing into a bigger global player? What aspects of its brand and culture would you recommend that it retain and what should it change as it grows and evolves?
Attachment:- one plus case.rar
Verified Expert
The assignment has been done based on the case study provided about the OnePlus Smartphone and its market.All the questions given therefore have been answered and implemented accordingly. The study itself described the pros and cons of one plus in this assignment.
Each question is worth 12.5% (75%). The remaining 25% is for Marketing Theory. The answers should demonstrate knowledge of appropriate marketing theory to aid in analysis and strategy recommendations.
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