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1. What should NABMC offer-incentives or straight salary? Support your answer.
2. If incentives are out, how do you motivate salespeople and get them to compete aggressively?
3. Design a U.S.-type program for motivation and compensation of salespeople. Point out where difficulties may be encountered with your plan and how the problems are to be overcome.
4. Design a pay system you think would work, satisfying old salespeople, new salespeople, and other employees.
5. Discuss the idea that perhaps the kind of motivation and aggressiveness found in the United States is not necessary in the Japanese market.
6. Develop some principles of motivation that could be applied by an international marketer in other countries.
In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?
Calculate labor productivity using just the line workers (do not include the managers) for the old and new systems, in tons of output per dollar of input
What are the motivations and personality traits that compel individuals like James Sinegal to strike out on their own, preferring the risks of entrepreneurship to the relative safety of working for others? Does Sinegal qualify as a social entrepre..
Assume interest rates for bonds today is 5% for an AAA rated bond. Calculate the price of the bond you have selected relative to the 5%. Is the bond selling at a premium or a discount? Why? Be sure to show how you arrived at your answer. What oth..
Assignment: Professional Selling and Sales Promotion, You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport
1. tv commercials newspaper and magazine ads the tools that carry and deliver the ldquoimagerdquo of a marketed product
How does strategic pricing factor in long term goals and objectives of an organization at the brand or franchise level. Please provide 2 references.
Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies
Use Ansoff's Matrix and evaluate the type of growth Receiver is seeking, and determine the actions that are appropriate for that type of growth.
PACT principle 2 states that a good copy testing system should establish how results will be used in advance of each copy test. Explain the specific meaning.
When Molly Lai purchased the Clean Clothes Corner Laundry, she thought that because it was in a good location near several high-income neighborhood, she would automatically generate good business if she improved the laundry's physical appearance. ..
Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market
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