Reference no: EM132263444

Question: As a matter of business strategy, many organizations have determined that there is a need to have a web presence. More and more consumers are turning to the internet for information on a variety of vendors, products and services they might purchase. In this week's discussion, we will be examining how a business can effectively deploy a web presence.

Considering this please address the following prompts in your discussion:

• How may a business need to modify its existing communication strategy - both internal and external - so that the Internet and traditional communications strategies will supplement and complement each other?

• What should management, organization, and technology factors be considered in order to facilitate the communications of an Internet/web presence?

Please be sure to validate your opinions and ideas with citations and references in APA format.