Reference no: EM133529799
Strategic Management
Assessment - Case Study Analysis Report
Detailed Information Case Analysis: Report and in Class Presentation - Analyse and evaluate a real-world business case.
Case study will be provided or recommended at least 3 weeks before the assessment due date.
Students are required to apply appropriate strategic management theories, concepts, models and frameworks to analyse the organisational context, identify key issues, and address case questions and propose any propose strategic recommendations.
This assignment requires critical thinking, problem-solving, and the ability to synthesize information.
Students require to submit a case analysis report and make a group presentation.
Effective use of individual and team collaboration to achieve individual and collective outcomes in preparing and making the presentation. Importantly, each team member must present and take part in the presentation.
Assessment - Case Analysis
1. In which areas does H&M have significant resources and capabilities, and what are they? What are H&M's threshold and distinctive resources and capabilities? What are the implications of these resources and capabilities for H&Ms international strategy?
2. In what areas and functions does H&M's resources and capabilities provide for competitive advantage? To what extent can they be sustained? To what extent can other fashion retailers be successful in imitating H&M's success? Which competitor(s) is/are/will be a real threat to H&M (brick and mortar and online)? Why?
3. What should H&M and CEO Karl-Johan Persson do to sustain and further strengthen H&M's competitive advantage? What should they do about areas with only temporary advantages and competitive parity? Are there areas where H&M need to develop further capabilities, for example online, and, if so, in which areas/functions?
In your analysis, you may consider following analysis to address above questions.
• H&M's strategy and competitive position
• Assessment of H&M's resources and capabilities
• H&M's sustainable competitive advantages
• The future of H&M's competitiveness
• The value chain and value system
• H&M's international strategy