What should helm do, What should Helm do

What should helm do

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Reference no: EM131345848

Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives-stays where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park. The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown:

Factor	Factor Description	Weight
1	Average community income	.30
2	Community growth potential	.15
3	Availability of public transportation	.20
4	Labor availability, attitude, and cost	.35

Helm has rated each location for each factor, on a 100-point basis. These ratings are given below:

Factor	Present	Location Newbury	Hyde Park
1	40	60	50
2	20	20	80
3	30	60	50
4	80	50	50

a) What should Helm do?

b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 40. How does this change your answer?

Reference no: EM131345848

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