What should be the relationship between diesel and stylelab

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Reference no: EM133319246

Assignment:

Case study Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

Please imagine that you were the CEO of Diesel, and respond to the following questions:

1. a. What should be the relationship between Diesel and StyleLab? In other words, how should the new brand be named?

A sub-brand of Diesel (e.g., "DieselStyleLab")
The new brand should be strongly endorsed by Diesel (e.g., "StyleLab from Diesel")
The new brand should be weakly endorsed by Diesel (e.g., "StyleLab, inspired by Diesel")
The new brand should have total Independence (e.g., "StyleLab)

b. Why?

2. a. What should be the primary measure of the success for StyleLab?

StyleLab's sales
StyleLab's brand equity
Diesel's sales
Diesel's brand equity

2 b. Why?

Reference no: EM133319246

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